Retailer Integration
Put your retail data to work with Surfside. We’ll help connect your website and apps, point of sale system, and CRM or loyalty platform. Those connections then power advertising and measurement beyond your website and apps, and, when you’re ready, ads and personalization on your own site and in your stores.
Your Surfside representative guides you from setup to launch. We handle the technical coordination and data checks, working with your providers where needed.
Retailers and publishers onboarding with Surfside. It covers connecting your data, choosing your outputs, and launching. If you’re a developer integrating Surfside Ads into a site or app, the Surfside Ads guides have the technical detail.
Connect once, choose your outputs
The same three connections power everything Surfside offers. Most retailers start with Offsite Commerce Media, and we recommend adding Surfside Ads as part of onboarding or later.
| Output | What it does | What it adds to your setup | |
|---|---|---|---|
| Offsite Commerce Media | Reach shoppers across the open internet using your retail data, and measure online and in-store results. | Nothing beyond the three connections. | Start here |
| Surfside Ads | Sponsored products, onsite ads, in-store ads, and personalized recommendations on your own channels. | A product catalog, and placements on your site, app, or in-store screens. | Recommended |
You can start entirely offsite. There’s no need to add ads or sponsored products to your website or apps. Surfside Ads uses the same connections, so you can add it during onboarding or at any point after launch without starting over.
How onboarding works
- Tell us what you use. Share your website address and app names, POS and CRM or loyalty platform names, and the stores you want to include.
- Help us get connected. We’ll explain exactly what access is needed and help you obtain it. This may include an introduction to your website or app provider or authorizing a connection to your store systems.
- Review your launch with us. We’ll check the connections, explain what you can measure, and walk you through the first campaign.
The onboarding process page describes each phase, who does what, and what affects timing.
What we connect
| Connection | What it helps you do | Guide |
|---|---|---|
| Website and apps | Understand shopping activity and measure online purchases. | Connect your website and apps |
| Point of sale | Use store purchase data for audiences and sales measurement. | Connect your point of sale |
| CRM or loyalty | Reach relevant groups of customers using your existing customer relationships. | Connect your CRM or loyalty platform |
Each connection adds to what you can do. You can launch with the connections you have and add the others later.
If your website or app already has Surfside’s digital SDK, or you already have a POS or CRM source in the platform, tell your representative. We reuse what’s in place and add only what’s missing.
To begin
Send your platform names and participating stores to your Surfside representative, and let us know whether you’d like to include Surfside Ads. We’ll take you through the next steps.
What’s next