Offsite Commerce Media
Reach shoppers beyond your website and apps and measure the results with Surfside. Offsite Commerce Media uses your connected retail data to build audiences, run campaigns across the open internet, and measure what happens online and in your stores.
It’s where most retailers start, because it needs nothing beyond the three core connections. There’s no need to add ads or sponsored products to your website or apps.
What you get
- Audiences built from your retail data. Shoppers who browsed, bought, or joined your loyalty program become audiences you can reach across the open internet.
- Offsite campaigns, run with you. Your representative sets up and manages campaigns against your goals, participating stores, budget, and creative.
- Measurement that connects media to results. See online purchases, in-store sales, and store visits linked to your campaigns.
What each connection unlocks
| Connection | Audiences | Measurement |
|---|---|---|
| Website and apps | Shoppers who viewed products, added to cart, or bought online. | Online orders and revenue after ad exposure. |
| Point of sale | Shoppers who bought in store, by product, brand, or category. | In-store sales linked to campaigns. |
| CRM or loyalty | Existing customers and loyalty members, including segments you already maintain. | Reach among your existing customers. |
Store visits and ad engagement are measured for every campaign. What you can measure explains each result.
What it needs
Only the core connections. Each one you add widens the audiences and results available, and you can launch with what you have.
What’s next