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Sites

Sites are a fundamental component of any digital advertising platform. They are individual domains that an account controls and are used to make it easier to target the right ads to the right locations. A site represents a specific top level domain on the internet where ads can be displayed, and advertisers can target specific audiences with their advertising messages.

These domains are used to make it easier to target the right ads to the right locations. Sites support the following parameters:

  • Channel ID: The associated parentChannel for the Site
  • Site ID: The site's unique identifier
  • Title: The site's name or title
  • URL: Link to the site (validated URL format)
  • Contact Name: Name of the site's contact person
  • Contact Email: Email of the site's contact person

The site's title is a human-readable name that identifies the site. This is particularly useful when managing a large number of sites, as it provides an easy way to quickly identify and manage sites. The URL parameter provides a link to the site in a validated URL format, ensuring that the link is correct and functional.

In addition to the site's name and URL, the site's contact person's name and email address are also important parameters. These allow for effective communication between the advertiser and the site owner to coordinate ad placements and resolve any issues that may arise.

The contact name and email are particularly crucial in situations where the site owner needs to be contacted regarding ad placement or other matters. Having this information readily available helps ensure that advertisers can quickly and easily communicate with site owners, which can be critical in ensuring that campaigns are run smoothly.

Overall, sites are an essential component of any digital advertising platform, allowing advertisers to target specific audiences with their advertising messages. By including parameters such as site name, URL, and contact information, digital advertising platforms can provide advertisers with a more effective way to reach their target audience and optimize their advertising campaigns.