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Ad Types

Ad sizes/types play a crucial role in determining the effectiveness and efficiency of digital advertising. The Surfside platform keeps track of ad sizes/types, which is a required parameter in the a Surfside Ads request. The ad size/type ensures that the platform returns an ad that will fit in the ad slot and is compatible with the publisher's website or app.

  • Size: Dimensions of the ad in pixels
  • Type: Type of the ad (e.g., product-card, product-carousel, banner, video, native, in-store-display, in-store-audio)

The size of an ad refers to its dimensions as a ratio, which determines how much screen space it will occupy. Different ad sizes are suitable for different types of placements, and advertisers must choose the appropriate size based on the publisher's requirements and the campaign goals. For example, a 1:1 ad size is commonly used for in-article placements, while a 8:1 ad size is commonly used for Banner ads across the top of an eCommerce Product Listing Page.

The type of an ad refers to the format of the ad, which can include product-cards, product-carousels, banner ads, video ads, native ads, in-store-display, in-store-audio, and more. Each ad type has its own characteristics and advantages, and advertisers must choose the appropriate type based on the campaign goals and the publisher's requirements. For example, banner ads are typically used for brand awareness campaigns, while video ads are commonly used for engagement and conversion campaigns.

In summary, ad sizes/types are critical parameters that ensure the compatibility of ads with publishers' websites or apps. By keeping track of ad sizes/types, Surfside platform allows advertisers to create highly targeted campaigns that are more likely to resonate with their intended audience, while also ensuring a seamless and efficient advertising experience for both advertisers and publishers.

In-Store Displays​

A unique feature of Surfside Commerce Media is the ability to seamlessly serve Video and Rich Media creative formats across compatible in-store Displays. This allows advertisers to seamlessly connect the online and in-store experiences maximize impact across the entire purchase journey.