📄️ Overview
Channels
📄️ Channels
A channel is a grouping mechanism that allows for more efficient management of advertising campaigns across multiple sites. It is a container of sites that can be targeted with placements, and it is required for an ad to run. By organizing sites into channels, advertisers can better control their ad placements, ensuring that ads are displayed on the right sites to reach their target audience.
📄️ Sites
Sites are a fundamental component of any digital advertising platform. They are individual domains that an account controls and are used to make it easier to target the right ads to the right locations. A site represents a specific top level domain on the internet where ads can be displayed, and advertisers can target specific audiences with their advertising messages.
📄️ Zones
A zone is a critical component of the Surfside platform that enables advertisers to target specific areas on a website for displaying their advertising content. A zone is where an advertising creative is rendered on a web page, and there may be multiple zones set up on a single page of a website. By targeting campaigns to specific zones, advertisers can ensure that their ads are displayed in the most relevant areas of the webpage, increasing the likelihood of engagement and conversions.
📄️ Ad Types
Ad sizes/types play a crucial role in determining the effectiveness and efficiency of digital advertising. The Surfside platform keeps track of ad sizes/types, which is a required parameter in the a Surfside Ads request. The ad size/type ensures that the platform returns an ad that will fit in the ad slot and is compatible with the publisher's website or app.