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Event Tracking Overview

This article provides an in-depth overview of event tracking within the Surfside platform, the types of events we monitor, and guidance on how to integrate and work with our Software Development Kits (SDKs).

What is Event Tracking in Surfside?​

Event tracking is a crucial component of the Surfside platform that allows you to better understand your customers and their behaviors across your digital experiences and also measure the effectiveness of your advertising campaigns.

By monitoring user interactions such as page views, link clicks, time on site, ecommerce interactions, impressions, and purchases, you gain valuable insights into ad performance, user engagement, and return on investment (ROI). This data-driven approach enables you to optimize your advertising strategies and maximize revenue.

Why is Event Tracking Important?​

  • Performance Measurement: Understand how your ads are performing across different channels and formats.
  • User Engagement: Analyze how users interact with your marketplace, identifying trends and opportunities.
  • Optimization: Use insights to refine targeting, creative assets, and bidding strategies.
  • Revenue Growth: Increase ROI by focusing on high-performing ads and eliminating under-performing ones.

Implementation Guide​

To facilitate seamless event tracking, Surfside provides two SDKs, a browser-sdk and node-sdk. You can read more about them in the Implementation Guide.

Best Practices​

  • Real-Time Tracking: Ensure events are sent in real-time to maintain data accuracy.
  • Error Handling: Implement error handling to catch and log any issues during event submission.
  • Data Privacy: Comply with all relevant data protection regulations, including obtaining user consent where necessary.
  • Testing: Thoroughly test event tracking in a development environment before going live.

Frequently Asked Questions​

Q: Do I need to track all event types?

A: While it’s recommended to track as many relevant events as possible for comprehensive analytics, you can choose to implement only those that align with your business objectives.

Q: How do I test if events are being tracked correctly?

A: Use the Surfside Inspector Chrome Extension . Additionally, you can verify events in the Surfside dashboard under the analytics section.

Q: Is there a limit to the number of events I can track?

A: There are no strict limits on event tracking, but excessive unnecessary events may impact performance. Focus on tracking events that provide valuable insights.

Contact Support​

If you need assistance with integration or have any questions, please contact our technical support team: