📄️ Overview
We have a unique philosophy and approach to data onboarding. It’s not just about bringing offline data online. It’s about bringing siloed first-, second-, and third-party data together in a privacy-conscious manner and then resolving it to a single persistent identifier which can then be used for insights, measurement and omni-channel activation
📄️ Batch Uploading
Once you’ve determined what data you’ll be including, and which audience you’ll be uploading the data to (if necessary), review the information in the sections below (including the sections pertaining to your file type) to make sure that the data is formatted in a way that Surfside can accept.
📄️ Hashing Identifiers
Surfside accepts the following hashed identifiers and hashing types:
📄️ Secure File Transfer
Surfside is also able to onboard customer data via a batch file. Only durable (non-cookie) identifiers may be exchanged in this manner. PII, if included, does not need to be hashed as we cleans and annonymize all customer data as part of the onboarding process.