Interpreting and Benchmarking Visitation Metrics

Interpreting Surfside's Visitation Reporting

When running media and trying to understand the impact it is having on the exposed group, one insightful metric to determine lower funnel success can be visitation behavior.

We use "visits," which represent the number of unique individuals that visited a goal location within 14 days of ad exposure as our core KPI 

For retail partners, "visits" is often a core KPI as it provides insight into how many of those exposed to one our advertisements walk into their retail location within 14 days.