Measurement: Attribution Pixel

Overview

The Surf Measurement Pixel is a piece of JavaScript code that helps Brands and Advertisers measure the cross-device impact of Campaigns. Advertisers will be able to see how many users take action on their website(s) after seeing their Ad and understand in-depth metrics relating to media performance.

The Surf Pixel is best suited for your cross-platform measurement goals, such as driving in-store visitation, or product sales across multiple vendors. You can measure these goals beyond what happens during a single session, or on a single device.

Add the Tracking Pixel to all your Media Campaigns

Insert the below snippet onto all media you would like to measure.

https://edge.surfside.io/track/imp?&aid={{ SURFSIDE ADVERTISER ID HERE }}
&cid={{ SURFSIDE CAMPAIGN ID HERE }}&udid={{ MAID DEVICE ID MACRO HERE }}
&lat={{ LATITUDE MACRO }}&lon={{ LONGITUDE MACRO }}&urid={{ IMPRESSION ID MACRO }}
&tpcid={{ PLATFORM STRATEGY ID MACRO }}&pid={{ PLATFORM PLACEMENT ID MACRO }}
&cost={{ AD COST MACRO }}

You will need some of the variables such as Advertiser ID and Campaign ID . These will be provided to you by your Surfside representative:

Required Parameters

Parameter	Description
aid	The Surfside advertiser id as provided by your rep
cid	The Surfside campaign id as provided by your rep
udid	The device id
lat	The latitude of the device
lon	The longitude of the device
urid	The unique request id for this event
tpcid	Third party campaign id

Additional Parameters

Parameter	Description
os	The devices operating system
dm	The device model
carrier	The carrier of the device
cm	The cost model for this impression. Acceptable values are cpm,cpc, or cpa
cost	The cost (in terms of cost model) for this impression